The development of a hybrid events strategy


For decades, Monte-Carlo Société des Bains de Mer group has organised and hosted some of the most important and prestigious events on the international scene.  In the current context, uses have evolved at a rapid pace, particularly in the organisation of events. In-person and virtual now come together in the organisation of seminars, incentives, product launches, congresses and other gatherings. This increasing awareness in terms of health and safety also goes hand-in-hand with a growing demand for events that are more sustainable.

Visuel-Hybrid event (2)    


To meet this demand and to remain a pioneer in B2B services, Monte-Carlo Société des Bains de Mer Group has set up a hybrid events think-tank. After having led an in-depth market research the company is expanding its events supply to accompany the digitalisation of practices, tools and contents. “Be it face-to-face or digital, the success of an event resides in the connections, exchanges and emotions perceived by the audience, and thanks to the expertise of Monte-Carlo Société des Bains de Mer Group, we are able to offer tailor-made solutions”, explains Alice Gentils, Sales Director. “Hybrid events allow companies to carry out their projects with peace of mind. Beyond security, they have the advantage of bringing together a wider public and allowing a more accurate measurement of audience engagement. Lastly, the carbon footprint of a hybrid event is smaller than that of a physical event for the same number of participants, which is completely in phase with the philosophy that Monaco and the company have had for many years. ”.    


Strong commitment with practical solutions: technicity and flexibility    



Monte-Carlo Société des Bains de Mer Group has a wide scope to meet customers’ needs thanks to infrastructures that meet the highest standards and know-how adapted to all formats, in particular with:

- an ecosystem of 1,800 Wi-Fi terminals combining coverage and high bandwidths, guaranteeing real-time capture and broadcasting all over the world;

- a top-end technical equipment (microphones, cameras, large HD screens) offering optimal quality;

- a technical assistance from our teams all through the event in order to provide responsiveness.    



In a context where health is an absolute priority, Monte-Carlo Société des Bains de Mer Group is committed to supporting event organisers by offering, for all events taking place before 30 June 2021, a free cancellation policy up to 30 days before arrival in the event of government restrictions proven to prevent all your attendees from travelling, or up until your contracted dates in the event of force majeure. This is in accordance with our general terms and conditions.





      • Complimentary high speed internet access for your main meeting space (bandwidth up to 100 Mbps)
      • Complimentary equipment: 1 HD camera, 1 video switcher, 1 laptop and 1 AV capture card (delivery, set up and technical assistance included)


*May not be combined with any other offer. Offer reserved for every first and new hybrid event confirmed for the month (minimum 100 room-nights) at Hôtel Hermitage Monte-Carlo, Hôtel de Paris Monte-Carlo, Monte-Carlo Beach or Monte-Carlo Bay Hotel & Resort for any stays from 1 October 2020 to 21 June 2021, excluding special events and citywide events.