The MICE market has undergone major changes in recent years, in part due to new uses of B2C tourism, as well as an increasing amount of travelers. Players in the MICE market must take this consideration into account when organizing events. Therefore, in 2022, many businesses are choosing destinations which are meaningful and let them promote ecological values while maintaining the highest standards of business tourism. Monaco is a key player among the most convincing top of the line destinations. Indeed, the slogan by the Monaco Tourism Board is now ”Green is the new Glam.”
Event organizers frequently have a lot to do in order to ferret out the hotels that really play the eco-friendly game and don’t engage in “green washing”—in other words using misusing the environmental argument. Indeed, many of them boast about adopting good environmental practices, without developing a sustainable strategy for addressing the issue. When choosing a supplier to provide accommodations for their employees, businesses can trust objective criteria such as the labels awarded by approved bodies. This lets them measure the degree of investment and commitment by an establishment with regard to the environment. The most recognized labels include: Green Globe, La Clef Verte, Ecolabel and Earth Check. As for the European label BREEAM, it measures and rewards the environmental performance of a building during its construction or renovation.
Appropriate activities for fully on-target events
Choosing a destination, a suitable establishment, and finally choosing the right activities for an eco-friendly business event: MICE actors have to think through the incentives or sessions in a holistic and consistent way. At the same time, the activities must make sense for the company’s approach. The PACA region & Monaco have clearly understood how to make changes to their activities in order to move them in this direction with eco-volunteering activities:where participants give a bit of their time to take part in environmental observation and protection measures, in association with professionals in the sector (botanists, marine scientists, geologists, associations, etc.).
