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Six tips for a successful hybrid event

 

Could 2020 be the year that hybrid events go mainstream? This type of event is incredibly popular with companies that are having to rethink how they organize their events due to the global health crisis.

Les Terrasses du Soleil - Manifestations WEOY

 

A hybrid event takes place simultaneously in a physical setting, with a number of in-person attendees, and online, with a virtual audience. As the Covid-19 crisis has made it impossible to hold large gatherings, companies are increasingly using the hybrid format to bring their teams together or communicate with their customers. Its main advantage: it gives you the chance to bring together a wider audience. With digital technology, geographical borders lose their meaning, and there are no limits on conference room capacity. So, a company can bring together all its teams from across the world or all its international customers at once. The same applies to the speakers, who can participate remotely. It is also an opportunity to reduce the logistical costs of the event. What’s more, the in-person group can be limited to just a few attendees, which in the current epidemic makes it easier to respect social distancing and preventive measures.

 

The six keys to success

To ensure your hybrid event is a success, you have to engage the virtual and live attendees equally. To rise to this challenge, you need to plan properly, respecting the following rules:.  

 

1Determine clear objectives

Adapt the format of the event to the target audience (employees, customers, partners, etc.), its marketing or HR objectives, or budget

 2Use the right tools

 

Nestled in a leafy setting in Roquebrune-Cap-Martin, Live-streaming an event requires appropriate technical equipment. It is therefore essential to use professionals to ensure a high-quality service. You need to think about all the features that will help you increase your online engagement (video streaming, audience interaction, etc.), choose the right streaming platform, and ensure a very high speed, stable internet connection.

 3Choose the right content

 

Storytelling will give the event meaning and capture the audience’s attention more easily. Inviting personalities to speak, and ensuring the content is short-form, well-paced and engaging are all beneficial. In a nutshell, you need to be creative and effective!

 

4Design the setting carefully

 

Carefully designed decor, images, sound, and lighting are key elements. The staging must make it possible to convey emotions, both physically and virtually.

5Maximize engagement

 

Audiences at a digital event are fickle. You need to attract their attention in advance and know how to keep it through targeted communication campaigns. During the event, the challenge is to get people involved through interactive tools, such as a live survey or a quiz.

6Follow up with your attendees

 

Analyze the data collected online and participant feedback to take stock of the event and identify successes and areas for improvement.

 

 

Take advantage of our hybrid event offer for stays until June 2021. More info here