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Looking back on Platinum Security Exhibition in Monaco

 
 

In February 2021, COGES Events – the organiser of the Platinum Security exhibition – successfully ran their event despite the current health context. The 2-day event was attended by around 180 security experts, providing a forum for high-level discussions on a range of topics and technological breakthroughs. Head of Communications for COGES Events, Daphne Lepetit, tells us more about the conditions for organising the event, and talks to us about the outlook for 2021.

 

We have seen numerous events postponed or cancelled in the last few months. In February this year, COGES Events successfully staged the Platinum Security Exhibition. How did you adapt the organisation of the event? What were the main adjustments that you made?

 

We did make some changes to the format of our event, to ensure the safety of our participants. The show is usually open to all, however we restricted attendance, and put more of a focus on round tables and a technology showcase. We identified the participants and VIPs in advance and sent them personal invitations, and selected visitors who expressed an interest in attending the event. We had set a maximum number of 200 participants over two days.

 

We decided to film all our round tables in full, so we could make them available to replay online. They were accessible on our website (on registration) 24 hours after being held. The number of views (1,030 views in total of all replays) is proof that this solution gave many people who were interested in the topics covered but were unable to attend, a way of accessing the event content.   We also worked with Monte-Carlo Société des Bains de Mer to establish a health protocol to enable the event to go ahead. The rules were applied to the round tables, the exhibition part of the event and of course the catering, which was provided in three separate rooms.  

The exhibition in the Salle des Arts had to be switched to a one-to-one appointment format during your event, as an extra-safe option in light of COVID-19. Were there any other special precautions that you had to take on site during the day?

 

For the exhibition, we made sure that all the items being exhibited were cleaned regularly. Neither the exhibitors nor we as the organisers were allowed any printed materials. QR Codes were displayed on the event signage, so that attendees could download and consult the programme. We handed out bags containing our exhibitors’ and participants’ literature to guests as they left.

During coffee breaks, guests were seated and table service was provided to avoid any queues, numbers were also limited in catering areas and catering was restricted to dedicated rooms.

Our concierge team also assisted guests with making reservations in restaurants outside the venue and passed through the exhibition at regular intervals, offering to sanitise phones and other items.

 

 

A gala dinner was due to be held during the event. What did you offer as an alternative? Did you make any special arrangements for participants in their rooms?

We were unable to go ahead with the gala dinner as planned, due to the curfew. However, we still wanted to offer participants staying at the Monte Carlo Bay Hotel & Resort a special experience. So, we worked with the teams at the Monte Carlo Bay Hotel & Resort to design a bespoke gala meal, and had it delivered to their rooms. We would like to thank the staff for their flexibility in providing this exceptional, bespoke room service, which was thoroughly appreciated.

 

 

What made you choose Monaco for your first event?

This was the second Platinum Security Exhibition, we held both events in Monaco. This is one of the safest cities in the world in terms of urban security and safety and/or “luxury goods” security, so we felt Monaco was a fitting choice for the event.

 

 

How are preparations coming along for the third event?

The next event will take place in 2023. At the moment, we are debriefing on this year’s exhibition and thinking about how we can improve it, to even better meet the needs of the participants, Monegasque Authorities, VIPs and exhibitors. We will, hopefully, be less restricted by the health measures by then.

 

 

What advice would you give to anyone thinking about organising a professional event in Monaco in 2021?

Seek advice and support from Monaco’s event professionals, like the Monte-Carlo Société des Bains de Mer, including One Monte Carlo, or the Grimaldi Forum, who are fully versed in local restrictions and can help ensure your event goes as smoothly as possible.