Focus on Monaco: the ideal destination for automotive events


It makes more sense than ever to choose Monaco as the destination for your automotive event. A mythical location, a land of luxury, a meeting place for lovers of beautiful pieces of machinery, the Principality boasts an art of living and exceptional experience in the events industry. It offers prestige coupled with undeniable practicality thanks to the numerous facilities dedicated to vehicle maintenance, parking and, of course, charging electric and hybrid models. Let’s review the situation!



Monaco: where automotive events have passed into legend


Every year, all eyes turn to the Principality as the motorsport season begins. First in January, with the Rallye de Monte-Carlo, then in the spring during the Monaco Formula 1 Grand Prix, probably the most famous — and most technically demanding — race in the world. Its circuit through the city streets, tunnel and corner in front of La Rascasse are the stuff of motorsport legend. Every two years, the iconic race cars of yesteryear also compete on this same site during the Monaco Grand Prix Historique. The future is not forgotten, with the Monaco ePrix, which pits Formula E electric cars against each other. All these events make Monaco this sector’s chosen land. And automotive heritage cannot be overlooked, especially with the Car Collection of H.S.H. the Prince of Monaco, and prestigious clubs, from the Porsche Travel Club and Ferrari Club to the Rolls Royce Club. The immense popularity of the Automobile Club de Monaco, which organises several competitions, shows how attached the residents are to these disciplines.


An event-oriented Principality


This automotive culture is also reflected in Monaco’s events calendar. The Principality’s geographical location, particularly mild climate (300 days of sunshine a year!), landscape between the sea and the mountains and hinterland with winding roads that are ideal for test drives, are all good reasons for automotive industry players to hold their events here. All the more so, Nice Airport is just 30 minutes away, providing seamless access for travellers from nearly 90 regular destinations and international participants.


With its ideal location in the heart of Europe, Monaco is undeniably a first-rate destination. And the many opportunities nearby only add to its appeal. The Paul Ricard, Luc-en-Provence and Lombardore motorsport racetracks are less than three hours’ drive from the Principality.



Monte-Carlo SBM : A resort dedicated to prestigious events

Drawing on many years of experience in the field, Monte-Carlo Société des Bains de Mer hosts test drives, seminars and reveals for new car and motorbike models every year. Whether you’re celebrating innovative electric vehicles or automotive heritage, holding B2B or B2C events, hosting an evening presentation or an induction programme for dealers, each company chooses the package to suit its needs and finds in Monaco a quality of service that measures up to its expectations.



Monte-Carlo Société des Bains de Mer’s four hotels are constantly challenging themselves to offer organisers high-end services.




Designed for exceptional events and fully refurbished in 2019, the Hôtel de Paris Monte-Carlo***** is instrumental to the majesty of the Place du Casino and is a prime location for prestigious automotive presentations. It shares an indoor car park, including a private area and vehicle services (electric charging points), with the Hôtel Hermitage Monte-Carlo*****. At the Hôtel Hermitage Monte-Carlo, the Terrasse Excelsior and Square Beaumarchais lend themselves to the most selective meetings and presentations. Between the sky and the sea, the Monte-Carlo Bay Hotel & Resort**** features a modern offering with several venues available for private hire, a vast indoor car park with an electric supercharger and, of course, gorgeous outdoor event spaces on a lush peninsula. Finally, with its private beach, 1930s design and exceptional exhibition space beside the Olympic-sized pool, the Monte-Carlo Beach***** offers any type of event a sublime, almost timeless, setting. All these establishments share the same ethos: providing the option to customise each space in order to stand out and make an impression.


The same applies to the One Monte-Carlo Conference Centre. With its lift capable of lifting a vehicle of several tonnes, significant capacity and highly customisable design, the new venue in town is sure to appeal. And it is located just a stone’s throw from the Place du Casino!
Monaco’s infrastructure is always thinking about how to simplify logistics, including car washes, petrol stations and electric charging points in every neighbourhood near to these legendary venues and dream locations. This makes it easier to organise any automotive event, including for electric or hybrid vehicles.


An exclusive destination offering a wealth of activities



In addition to private use of Monte-Carlo Société des Bains de Mer’s various exhibition and conference spaces, companies choosing Monaco can offer their guests access to the Resort’s many activities: casino, golf, spa, tennis, water sports, etc. Everything has been designed to enhance the stay of guests, who can also discover the haute cuisine of the Principality’s various Michelin-star restaurants.

There is no doubt that every automotive event held in Monaco will be a success and will be remembered as an exceptional experience.