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CASE STUDY – FT BUSINESS OF LUXURY SUMMIT 2015

 

 

 

CLIENT: Financial Times (FT)

SECTOR: Finance/Press

MARKET: Global

TYPE OF EVENT: Conference/Networking and gala dinner

TARGET AUDIENCE: Opinion leaders and major players in the luxury industry.

 

CONTEXT: Following the success of the 2009 summit and for the first time in their history, The Financial Times wished to renew its collaboration with Monte-Carlo Société des Bains de Mer to plan the 2015 edition of its annual conference on the luxury industry. Every year in June, this event is held in a different location in the world, attracting the most influential people in the luxury industry to discuss the international economic situation, technological innovations and consumer trends in this constantly changing sector.

 

CHALLENGE: Repeat the success of the 2009 summit in 2015 whilst ensuring new surprises are in store for past attendees of the summit in Monaco.

 

 

BRIEF/NEEDSSOLUTIONS/BENEFITS
Vary the services offered compared to the 2009 summit whilst continuing to offer accommodations, restaurants and conference rooms in one location. Historical aspects were showcased in 2009 with the Hôtel de Paris Monte-Carlo and the Place du Casino, whilst 2015 highlighted the seaside location with the Monte-Carlo Bay Hotel & Resort and Sporting Monte-Carlo, offering attendees a novel experience.
Make it easier for the 350 attendees to book accommodations.Created a new online platform especially for the event so that attendees could easily book hotel rooms at the Monte-Carlo Bay Hotel & Resort.
Welcome and manage over 350 attendees during the two-day event. A contact person from Monte-Carlo Société des Bains de Mer specially assigned to all aspects of the event.
Provide a warm welcome and guidance to the many sponsors throughout the event.Made spaces available to sponsors for showcasing their brands and/or products during the event.
Promote the event in partnership with Monte-Carlo Société des Bains de Mer.- Created a special FT Business Luxury cocktail.

- Had Michelin-starred chef Marcel Ravin create a customised dessert at the gala dinner.

- Held a series of promotional events whereby attendees can win hotel stays in our hotels and a wine tasting in the prestigious wine cellars of the Hôtel de Paris Monte-Carlo.

Hold a conference and organise networking opportunities during the two days. Private venue hire at Sporting Monte-Carlo:

- The Salle des Palmiers was used as promotional areas for sponsors, for talks between attendees, and as a staff office.

- The banquet-style Salle des Etoiles was used for debates and discussions with speakers.

Organise a memorable gala dinner. A gala dinner in the sumptuous Salle des Etoiles. A 1,000 square foot banquet hall with a retractable roof opening onto the Monaco sky, a stage and built-in high-tech equipment.
Hold a networking lunch.Organise a luncheon cocktail orchestrated by Chef Marcel Ravin at the Michelin-starred restaurant The Blue Bay.  

 

 

TESTIMONIAL
“We were delighted to come back to Monaco – the principality exudes luxury, so it’s the perfect setting for our event. The SBM hotels were of a very high standard, which extended to the catering and service during our event. The extra touches were very welcome and some of my clients particularly commented on how much they enjoyed the exclusive wine tasting tour of the incredible cellars at the end of the event.” Craig Bethell, Global Director of Luxury, Innovation and FT Weekend Events.

 

WHAT TO TAKE AWAY FROM THE CASE STUDY

  • • Our capacity to organise a unique, customised experience.
  • • Services up to the standard of a prestigious clientele.
  • • A myriad of spaces and venues “under the same roof”, suited to any type of event.
  • • Our special event planning team, with a single contact person for all establishments.
  • • Our capacity to continue to satisfy and impress, even during a repeat booking of a similar event.